HDI Technology
HDI Technology

Social Media Optimization

As the world becomes a more social one, marketers and retailers are increasingly looking towards social media as an untapped marketing channel, with tremendous potential. With over 60 percent of the customers active on social media, it has an opportunity to allow the sellers interact with the end users, cutting across geographical boundaries and barriers of language. Social Media Optimization (SMO) services enable an organisation to expand its base well beyond the existing clients and help the brand to reach out to the target audience.

Benefits of Social Media Optimization (SMO):

  • Helps forge a better connect with existing clients
  • Create brand awareness in the social networks
  • Significantly enhance traffic to your website
  • Enhances the SEO and other internet marketing campaigns by creating synergy among them
  • Boosts link popularity
  • High brand recall value

Social Media Optimization services encompass the following:
Facebook Marketing: Facebook is undoubtedly the most popular of all social networks and hence, a prerequisite for an effective social media campaign. HDI Solutions help you broaden your fan base and also engage the followers with the brand. This is achieved by creating interesting and innovative contests and marketing campaigns which not only attract the audiences’ attention but also make them interact with the brand. The range of Facebook marketing services include;

  • Regular contests and campaigns
  • New application development
  • Facebook page design
  • Paid advertising
  • Viral marketing

Twitter and Google+ Promotions: Twitter has emerged as an effective alternative to Facebook in the social media domain. Marketers can no longer restrict their campaigns to Facebook as twitter and Google+ are catching up among the corporates and has millions of dedicated followers. We set up your twitter and Google+ accounts and create an interesting profile with regular, responsive tweets and posts. In addition, we also offer creative promotion solutions and contests with innovative Hashtags (#). The efforts help your page get umpteen followers and make your brand visible to the target audience on both the social profiles.

Youtube videos: Youtube is one of the most popular channels for marketing and edifying videos. It is also extremely popular among the young generation and hence provides an exciting opportunity to marketers to upload their interesting videos on youtube and promote the business in a fun way. Most companies today, take to Youtube, in conjunction with Facebook, to make their videos go viral and enhance their brand image.

Blog Promotion: Blogs are a fairly recent entry into the social media domain and are becoming very popular among a niche audience. Popular bloggers, whether full time or part time, have millions of readers and hence, present a great opportunity to marketers to showcase their brand and offerings. It is also one of the most effective medium of link building and having an individual online identity. Blogs are often targeted to synergize between the social media and search engine optimization techniques.
Ask for a quote today to efficiently optimize your business on various social media platforms and bridge the gap with your target audience.

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